
In the early 1970s, Georges Golay, then Managing Director of Audemars Piguet, commissioned Gérald Genta to design a unique steel watch. The result was the Royal Oak, a large steel sports watch with an integrated bracelet, raised bezel and tapestry dial. When the Royal Oak 5402ST was presented at the Basel trade fair in 1972, it met with mixed reactions, partly due to its futuristic design and partly due to its high price. Not only is the Royal Oak highly distinctive, it also inspired numerous important watches produced in subsequent years. Perhaps more significantly, the Royal Oak established the popularity and desirability of the steel sports watch.
49'000 CHF





In the early 1970s, Georges Golay, then Managing Director of Audemars Piguet, commissioned Gérald Genta to design a unique steel watch. The result was the Royal Oak, a large steel sports watch with an integrated bracelet, raised bezel and tapestry dial. When the Royal Oak 5402ST was presented at the Basel trade fair in 1972, it met with mixed reactions, partly due to its futuristic design and partly due to its high price. Not only is the Royal Oak highly distinctive, it also inspired numerous important watches produced in subsequent years. Perhaps more significantly, the Royal Oak established the popularity and desirability of the steel sports watch.
49'000 CHF




